The Star Garments Group is one of the largest apparel manufacturers and exporters in Sri Lanka. Founded in 1978 by a US company in the first export processing zone in Katunayake with the objective of capitalizing on Sri Lanka’s shift to an open economy, the company began with just one [01] factory and 300 employees, growing to consist of ten [10] factories and 8,000 employees – becoming a key exporter for major markets in the USA and Europe. This sustained growth has largely been due to Star’s world-renowned design capabilities.
With Star’s design team dedicated to trendy outer-wear and sportswear designing, the team innovates apparel designs for each season based on global fashion trends, catering to a variety of globally recognized US and UK based apparel brands.
With a global eye on trend reports, industry data as well as insight from fabric and fashion shows, Star is able to identify trends and interpret specific color palettes, patterns and prints for each season.
Whilst collaborating with team members to select seasonal themes, edits to current lines, creating new concepts, each season’s design themes also take into account primary market research to identify new trends, fabrics, and techniques, as well as in order to seek design inspiration.
This process is then complemented with the presentation of a concept story, mood, color board and samples to Star’s world-renowned, seasoned, global partners (buyers) that include:
- Hand-drawn and computer-aided sketch designs
- Technical production drawings with intricate design details
As Star manages the entire design process from inception to final styling, the design team collaborates with the technical team to ensure development packages are accurate and coordinates with pattern makers guiding them on exact design requirement for the season. From selecting each fabric and trim, creating production sketches for development packages, to ensuring the product is in agreement with the business strategy, Star also works closely with its corresponding design team in New Jersey, USA, to ensure final quality and design is in line with market fashion trends.
As Star continues to work as a bridge that connects a buyer to an end to end manufacturer, the brand continues to be a titan of the industry, that upholds the highest international standards.